Call for Papers
Highlight Session: Innovation & Challenge on Tourism & Hospitality
Undoubtedly, the travel & tourism industry plays a crucial role in the global economy. As technology of artificial intelligence, 5G and Fin-tech advances, mobile payment, apps, tourism platforms and social media are overturning the consumption patterns and forms of traveling, leading to industrial transformation of tourism and hospitality. To promote sustainability of tourism will be the greatest challenge for the travel industry in the era through various emerging tools and rapidly developing technology. APCMB 2020 will take place from July 14-16, 2020 in Bangkok, Thailand. APCMB offers an opportunity for scholars and practitioners interested in these issues to share their thinking and research findings. The conference intends to attract original, pertinent and relevant contributions on the multidisciplinary field of the travel and tourism industry.
All full paper submissions will be peer reviewed and evaluated based on originality, technical and/or research depth, accuracy and relevance to conference theme and topics . APCMB welcomes paper submission of the following topics related to 2 sections :
  • Highlight Tracks

    Marketing and Branding
    Tourism Development and Policy
    Hospitality Management
    Education on Tourism & Hospitality
    Economic & Cultural Impacts of Tourism
    Media &Technology in tourism
    Sustainability of Tourism
    Innovation in Tourism
  • Scientific Sessions

    Communication & Psychology
    Culture & Social Studies
    Education, Law & Politics
    Business & Management
    Economics & Finance
Marketing and Branding
Intend to analyze the articulation between the marketing activities and the knowledge of the clients and tourist consumers; identify marketing as a management tool and as a factor of success and competitiveness of a company/ destination; identify and make explicit the use of tools and tools to support marketing decisions and identify trends in the marketing of tourism, as well as identify the elements that make up a marketing plan for tourist services and destinations.
  • Tourism marketing and sustainability
    Destination marketing organizations
    Entrepreneurship in tourism marketing
    Value of co-creation in tourism
    Visitor attractions and events
    Trust and reputation
    Tourism and the collaborative economy
  • Studies on city marketing
    Tourism mobility and urban space
    Tourist decision-making and destination awareness
    Designing and marketing tourist experiences
    Over-tourism and resistance to tourism
Tourism Development and Policy
The modernization of transportation and communications has led to rapid growth of the tourist sector, particularly in countries in the process of development. Diversifying what tourism offers is to take full advantage of its diverse geography, and social, economic, and cultural possibilities to demonstrate that tourism policy and planning takes place on different levels and in many different regards.
  • Sustainable tourism policy and strategies
    Tourism & technology
    Emerging technologies and e-tourism
    Consumer Behavior in Tourism and Hospitality
    Tourist Consumer Behavior
    Tourism economic and forecasting
    Tourism policy, planning & development
  • The gaming and casino industry
    Financial models or econometrics of tourism/hospitality
    International issues & trends
    Tourism & community development
    Entrepreneurism, marketing and tourism businesses
Hospitality Management
Hospitality management covers hotels, restaurants, cruise ships, amusement parks, convention centers, and many more. Apply the principles and key skill sets of successful management and business practices to current events and cases in the hospitality industry and ensure the establishment is run efficiently and profitably. Plan, design and implement sustainable hospitality management and business practices and evaluate their impact on business and community.
  • Tourism and Hospitality Management
    Hospitality and tourism operations
    Innovations in leisure/hospitality marketing
    Hotel & food service quality engineering
    Trends in MICE
    Studies and case studies on tourism/hospitality
    IT and Internet aspects of tourism/hospitality
  • Hospitality and tourism marketing
    Hospitality and tourism product development and management
    Leisure/hospitality product development
    Meeting, incentives, convention and exhibition
    MICE marketing and management
Education on Tourism & Hospitality
Design to provide students with a solid background in hospitality related course and create a training system for the tourism and hospitality management. The curriculum related to tourism and hospitality is constantly changing, adapting to modern conditions, and facilitate students with vast knowledge in the field.
  • Teaching and Learning for Language, Tourism and Hospitality
    Interdisciplinary approach in teaching languages for tourism
    Literature and tourism
    Needs analysis in languages for tourism
    Emerging issues in education and training
    MICE marketing and management
  • Career Paths in Language, Tourism and Hospitality
    Heritage and education Policies
    Language Usage in Tourism Setting
    Human resources development and educational issues in industry.
    Convention and event education
    Action research
Economic /Environmental/Cultural Impacts of Tourism
Tourism is not exclusively an economic phenomenon, also involves social, cultural, economic and environmental aspects. Tourism development brings along both positive and negative consequences. People should take responsibility and take action to make tourism more sustainable and consider how to minimize the negative aspects of tourism.
  • Green tourism
    Gambling tourism
    Climate and Tourism
    Culture and Heritage in Tourism
    Sustainable Tourism Planning and Management
    Culture and heritage
    Preservation in nature
  • Tourism/hospitality and environmental sustainability.
    Historic and geographic tourism evolution
    Preserving the intangible
    The festival and event industry
    Human practices of material culture preservation
Media & Technology in Tourism
Technology has had great impacts on the tourism. It has been noted that technology has had exceedingly great benefits to the tourism industry, especially in line with the provision of services that are up-to-date with the current trends in the sector. This has been quite important in that it has led to the invention of more sophisticated technologies. And one of the areas that technology is often adversely used in the tourism industry is in marketing and communication.
  • The impact of ICT on tourists’ decision-making and consumption processes
    Technological issues in tourism and hospitality
    Professional photography applied to tourism industry
    New media, technology and the arts
    Robots and artificial intelligence in tourism
    Communication technology and tourism
    Filmmaking and video production in tourism
Sustainability of Tourism
Sustainable tourism should make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity. Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance. Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.
  • ● Economic Viability ● Local Prosperity
    ● Visitor Fulfillment ● Local Control
    ● Physical Integrity ● Biological Diversity
  • ● Employment Quality ● Social Equity
    ● Community Wellbeing ● Cultural Richness
    ● Resource Efficiency ● Environmental Purity
Innovation in Tourism
Innovation is a complex and multidimensional process, and tourism is one of the areas where innovation is most evident, either through the creation of new business concepts, new forms of tourism experience or new technologies. In this context, it becomes crucial to support and highlight studies that contribute to increasing the competitiveness of organizations through innovation. For the sake of clarity, the following themes are suggested, although other relevant themes are also eligible:
  • Design thinking for the advancement in tourism
    Innovation and product development in tourism
    Destination product innovation
    Innovation and innovative strategies in tourism
    Innovation and co-creation in tourism
    Organizational culture and Innovation
    Marketing of innovation and customer behavior
    Innovation networks in tourism
    Soft wares of CRM
    Apps in tourism
    Smart cities
Submission Format
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