Undoubtedly, the travel & tourism industry plays a crucial role in the global economy. As technology of artificial intelligence, 5G and Fin-tech advances, mobile payment, apps, tourism platforms and social media are overturning the consumption patterns and forms of traveling, leading to industrial transformation of tourism and hospitality. To promote sustainability of tourism will be the greatest challenge for the travel industry in the era through various emerging tools and rapidly developing technology.APCMB 2020 will take place from July 14-16, 2020 in Bangkok, Thailand. APCMB offers an opportunity for scholars and practitioners interested in these issues to share their thinking and research findings. The conference intends to attract original, pertinent and relevant contributions on the multidisciplinary field of the travel and tourism industry.
All full paper submissions will be peer reviewed and evaluated based on originality, technical and/or research depth, accuracy and relevance to conference theme and topics . APCMB welcomes paper submission of the following topics related to 2 sections :

Intend to analyze the articulation between the marketing activities and the knowledge of the clients and tourist consumers; identify marketing as a management tool and as a factor of success and competitiveness of a company/ destination; identify and make explicit the use of tools and tools to support marketing decisions and identify trends in the marketing of tourism, as well as identify the elements that make up a marketing plan for tourist services and destinations.

The modernization of transportation and communications has led to rapid growth of the tourist sector, particularly in countries in the process of development. Diversifying what tourism offers is to take full advantage of its diverse geography, and social, economic, and cultural possibilities to demonstrate that tourism policy and planning takes place on different levels and in many different regards.

Hospitality management covers hotels, restaurants, cruise ships, amusement parks, convention centers, and many more. Apply the principles and key skill sets of successful management and business practices to current events and cases in the hospitality industry and ensure the establishment is run efficiently and profitably. Plan, design and implement sustainable hospitality management and business practices and evaluate their impact on business and community.

Design to provide students with a solid background in hospitality related course and create a training system for the tourism and hospitality management. The curriculum related to tourism and hospitality is constantly changing, adapting to modern conditions, and facilitate students with vast knowledge in the field.

Tourism is not exclusively an economic phenomenon, also involves social, cultural, economic and environmental aspects. Tourism development brings along both positive and negative consequences. People should take responsibility and take action to make tourism more sustainable and consider how to minimize the negative aspects of tourism.

Technology has had great impacts on the tourism. It has been noted that technology has had exceedingly great benefits to the tourism industry, especially in line with the provision of services that are up-to-date with the current trends in the sector. This has been quite important in that it has led to the invention of more sophisticated technologies. And one of the areas that technology is often adversely used in the tourism industry is in marketing and communication.

Sustainable tourism should make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity. Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance. Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

Innovation is a complex and multidimensional process, and tourism is one of the areas where innovation is most evident, either through the creation of new business concepts, new forms of tourism experience or new technologies. In this context, it becomes crucial to support and highlight studies that contribute to increasing the competitiveness of organizations through innovation. For the sake of clarity, the following themes are suggested, although other relevant themes are also eligible: